Recycling of cell phones may just see a sharp increase after the Nokia Ace advertising hits the screen.
Microsoft has budgeted a spend of £63.9 million for a new advertising campaign which is set to be launched with the upcoming Nokia Ace. Experts from the industry believe that this campaign may start mobile phone recycling with new vigour. I am not saying it is an unfounded concept as many do start to look around for new phones which are hot commodities. Finding options for getting rid of old phones is another thing many people tend to look out for. And needless to say, mobile phone recycling happens to be the simple answer to turn in an old mobile and earn some money too.
Around later March, one can expect to see the Nokia Ace in stores. In order to remind buyers about the phone’s entry in the market, the marketing campaign would start sometime sooner than March. Microsoft will be promoting the windows enabled phone option. At AT&T in the USA, they will sell the Nokia, but the release in UK will be a bit later.
Microsoft’s 5.4% market share is way lower when one compares it with the Android platform’s 46.3% share and this is exactly one of the reasons why this new Nokia Ace campaign will be launched at an electronics show in Las Vegas. Not only will this fetch you a few extra pounds, but will also get more people keen towards mobile phone recycling.
Tags: Mobile Phone, Nokia, recycling
